Think how your team comes across on social media. Firstly, your Facebook page gives you the opportunity to showcase every staff member by adding them as team members. They’ll then appear in the “About” section of your page, giving your brand a personal touch. As well as this, get each staff member to contribute to your Facebook marketing on a daily basis by posting relevant information about your brand, the current property market or the local community.
Facebook isn’t the only platform you can showcase your team, Instagram also allows you to show your human side. Think about creating individual Instagram accounts for your staff to post images and videos on. Encourage them to film LIVE videos when they’re about to view a property or take part in an activity related to your business. When it comes to thinking of new and innovative content, get all your team involved in the process. Whether it’s on the phone, emailing, sending letters or organising seminars, get your team to be a marketing machine.