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Estate Agent Tips

In The Community?

When it comes to marketing your agency, “offline” marketing is just as important as your online approach. We’ve outlined some key things you should consider. 1 Newspapers Some say it’s rather an old approach but listing your property in the “local” newspaper is still a very effective method of marketing. 2 Cards If you were to receive a “thank you” or “congrats” card in the post with a gift inside, you’re likely to remember it. That’s why sending cards should be one of your key marketing methods. You could even ask the potential customer to tweet a picture of the card to your social media, combining your offline and online marketing. 3 Print If people see your name everywhere they’re more likely to turn their attention to you. Consider putting your brand on the back of a bus, a park bench, in the local shopping center, bowling alley, cinema, DIY …

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Estate Agent Tips

The Moving Process: Your Step By Step Guide

Processing the selling and buying process as efficiently as you can is vital, not just to achieve excellent service but to also enhance your reputation in the industry. We’ve outlined a key timeline you can use when going through the selling or buying process. Advertise Research new business Organise valuation Carry our valuation Chase lead Gain instruction Verify AML Prepare photos/floorplans/marketing Produce property copyright and leaflets Put property on website/portals/social media Sell Look for a potential buyer Register their details Are the buyers qualified? Invite/book buyers for a viewing Ensure 3rd parties are aware Attend the viewing Ask for viewing feedback Pass feedback to vendor Ask for an offer Pass offer to vendor Negotiate deal Progress Start final paperwork Verify the buyer Organise Conveyancing/Tenancy Agreement Ensure deal doesn’t fall through Organise mortgage/funds Start survey/inventory process Continue to manage all parties Chase all parties to exchange Complete all paperwork Hand over …

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Business Growth

Tip 2: Upselling

This is really to focus and formalise on the way that you upsell during the tenancy process. We’ve got a lot of stuff in place for our clients, things like online landlord portals, repair reporting and a whole host of innovative prop-tech that will generate you additional income which you may not be using at the moment. You can look at key areas, like utilities and communication packages and link to those companies so there is an automated process in place. Therefore, you’re not increasing your overhead but you are generating additional revenue from the tenancy. Discover Openview property software, call 0800 328 0460, email info@vtuk.com or visit vtuk.com.

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Tenant Fee Ban

Tip 6: Move Landlords Back To A Managed Strategy

Now for this one you need a bit of a retrospective scope. It’s to change something that a lot of agencies actually put in place 4 years ago, which was to move away from a managed service to a let only service, theory being that there was actually more profit in let only than there is in a managed service. Well, with the fees going obviously a managed service is a lot more attractive and it does generate far more revenue. So, the strategy is to move your landlords back to managed strategy. We all know a managed strategy is actually better for the tenancy, all that you as the agent should do is help the landlord understand why it’s a benefit. I’m sure you’ve got your own ideas as to how you’re going to do this but if you need any help, give us a call on 0800 328 …

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Property Apps

Sell Property in The Community

Village (App Store/Google Play – Free) This week’s app of the week is Village. Village allows agent’s to sell property to their local community directly through the app. As well as property, a whole variety of goods can be sold by the agent, such as clothing, pet supplies, gardening equipment and computing accessories. As the app tracks your location, items can be filtered by area allowing you to target potential buyers in nearby villages and towns. The app also give agents an opportunity to find potential landlords selling their property via the app. Groups can also be made by the agent giving them a way of selling property in one place. As well as groups, the agent can also add friends giving them a new way to interact with you buyer. Should a buyer be interested in a property the app allows the buyer to directly message the agent. Discover …

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Property Marketing

How To Master The Garden

When it comes to a viewing, mastering how your garden looks is crucial, especially if your property holds a lot of land. Whether it’s the front lawn or back lawn considering how you present the garden to potential buyers could be crucial to selling the property at its highest price. Mowing The Lawn When you mow the lawn ensure it’s a dry day, this will allow you to cut the grass more efficiently. To make the garden look even more presentable, think about hiring a gardener to mow the lawn professionally with the sellers permission. If you’re considering drone photography, this is especially important as you’ll be showcasing the garden much more. Cleanliness Most importantly, ensure the garden is free from litter. If there are any plant pots, make sure soil hasn’t spilled over the edge of them. If the plant pots have moved recently and the grass has died, …

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