There’s many ways to sell to first time buyers in today’s property market. The most powerful way to sell is by implementing social media as your marketing tool. Many people in the 18 to 30 bracket are active on social media, don’t be afraid to stand out and utilise every platform to attract them. Think about sharing useful resources first time buyers may need, trending news in the local community or showing your human side by interacting with them on a personal basis, whilst becoming their virtual friend. By doing this, many first time buyers will begin to trust you and possibly consider buying a house for the first time.
As well as this, consider marketing each individual property and utilise their selling points. Use photography to advertise how a first time buyer may use the property to their advantage. For example, don’t be afraid to sell the living room as a place of luxury or the garden as a place to hang out. Does the property have local internet services? Is it located within a great community? Adding these small types of details to how you sell your properties will give first time buyers the satisfaction they need to possibly purchase your property.
Whilst social media is important, it’s crucial to make your services clear to first time buyers. Advertise exactly what you offer and how you can help them find their new home. It’s important to advertise your prices clearly for legal reasons and so potential first time buyers know exactly what they’re paying for. For younger clients, it’s important to advertise how you can help them and what they’re required to do, as it can be a big and confusing step to take.